This Privacy Policy (the “Policy”) applies to the collection of personal information via the Southwest Virginia Mountain Brew Trail App (the “App”) administered by the Friends of Southwest Virginia (“Friends”).  The App may contain links to sites maintained by third parties. This Policy does not reflect the privacy practices of those third-parties.  We may update this Policy at any time, without advance notice to you.  By accessing, browsing, or using this App, you acknowledge that you have read, understood, and agree to be bound by this Policy. 


What personal information is collected?


       We collect the following information from our users:

o   First and last name

o   Mailing address

o   Email address

o   Location data

o   Age verification (the Southwest Virginia Mountain Brew Trail End User License Agreement requires all users of the App be 21 or older)

o   Gender

o   Device type

o   Unique device identification

o   Date/Time stamp

How is my personal information used?

       We use your personal information for the following purposes:

o   For prize notifications and to award any prizes that we or our third-party businesses listed on the App may choose to give away

o   Fraud prevention

o   Age verification

o   User analytics

o   Bug fixes/troubleshooting

o   Check-in/stamp verification

o   Any other purpose necessary for Friends to promote tourism within SW Virginia

How is my personal information protected?

       The data that we collect from our users is stored on a secure and encrypted Amazon Cloud server

       Access to user information is restricted 

       Additionally, we have taken additional security measures such as using virus protection software.  Despite these measures, we cannot guarantee that unauthorized persons will always be unable to defeat our security measures.


Who has access to the personal information?


       We will not sell, rent, or lease mailing lists or other customer data to others, and we will not make your personal information available to any unaffiliated parties, except or as otherwise described in this Policy.

       We will not disclose any personal information or information about your usage of our App to unaffiliated third parties, except as necessary to service the account, to enforce the terms of use, to meet our obligations to content and technology providers, or as required by law.


How may I correct, amend, or delete my personal information, or update my preferences?

       You may cancel your registration or update your account information at any time.

       If you have any additional questions or concerns related to this Policy and/or our practices, please contact through our website at

Third Party Services


       We may use services hosted by third parties to assist in providing our services and to help us understand our users’ use of the App. These services may collect information including your IP address. If these third party services collect information, they do so anonymously and in the aggregate to provide information helpful to us without identifying individual visitors.